How to Apply to Your Business
THE REAL RISK LIES IN DISAPPEARING IN AN OVERCROWDED MARKET
There are many businesses that are similar to yours. Most people don't even know that your business exists.
The one common denominator across all successful service businesses is that the top-performing companies have far more loyal customer than their less well-performing competitors.
But what the best do differently from the rest is that they don't try to bribe themselves to loyalty with coupons, rebates or frequent visitor programs.
Instead, they understand that loyalty is built from the bottom up, step by step. It's not rocket science or magic, but it's a systematic and strategic way of building a service business that has proved it self again and again.
THE PROBLEM IS NOT GETTING THE WORD OUT. THE PROBLEM IS NOT BEING HEARD.
Aside from causing repeat business, focusing on customer loyalty also creates vital trusted ambassadors that are going to help spread your message.
Most businesses readily purchase expensive advertising in publications. Some pay to put tons of cheesy stock photos on social media while others shell out for page ranking on search engines. Although tempting to do, these actions deliver pitiful results and cost you a fortune.
You risk getting caught up in a nasty downward spiral of (1) increasing your advertising, maybe even lowering your price to lure people in, then (2) cutting costs to compensate for the extra advertising expenses and lower price point.
As a result, your core product suffers and you start getting the wrong patrons, people who are only there for a cheap deal. This leads to fewer good customers, and eventually, being out of business.
"Working with Mike Hohnen over the past two years has brought major improvement of leadership and management skills throughout our management team!"
"We have used Mike Hohnen for the training of all our staff in how to work with Service Profit Chain. I give Mike Hohnen my warmest recommendations—it works!"
"I have used Mike for the past ten years in training my management teams to reach the highest level of service and obtain the best leadership skills—and it works."
IT WORKED FOR OTHERS, LET'S MAKE IT WORK FOR YOU, TOO.
Explore the three cornerstones of the Service Profit Chain:
Understand these key points through video lessons, worksheets and reflection questions that allow you to reassess your business.
Distance yourself from your competitors as you learn how to develop truly loyal customers.
Change the game. Become strategic about how you build a fantastic service business.
Grab the opportunity to understand how the fundamentals of the Service Profit Chain model work. Learn how to implement them in your own work situation.