There are many businesses that are similar to yours.
Most people don't even know that your business exists.
The real risk lies in disappearing in an overcrowded market.
The one common denominator across all succesfull service businesses is that the the top performing companies have far more loyal customer than their less well performing competitors. But what the best do differently from the rest is that they do not try to bribe themselvs to loyalty with cupons, rebates or frequent visitor programs. Instead, they understand that loyalty is built from the bottom up - step by step. It not rocket science or magic - but it is a systematic and strategic way of building a service business that has proved it self again and again.
Aside from causing repeat business, focusing on customer loyalty also creates vital trusted ambassadors that are going to help spread your message.
Most businesses readily purchase expensive advertising in publications. Some pay to put tons of cheesy stock photos on social media while others shell out for page ranking on search engines. Although tempting to do, these actions deliver pitiful results and cost you a fortune.
The problem is not getting the word out, the problem is being heard.
You risk getting caught up in a nasty downward spiral of (1) increasing your advertising, maybe even lowering your price to lure people in, then (2) cutting costs to compensate for the extra advertising expenses and lower price point.
As a result, your core product suffers and you start getting the wrong patrons, people who are only there for a cheap deal. This leads to fewer good customers, and eventually, being out of business.
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"I have used Mike for the past ten years in training my management teams to reach the highest level of service and obtain the best leadership skills—and it works."
Grab the opportunity to understand how the fundamentals of the Service Profit Chain model work. Learn how to implement them in your own work situation.