There are many businesses that are similar to yours.
Most people don't even know that your business exists.
The real risk lies in disappearing in an overcrowded market.
Wondering how to stand out from other businesses?
This game changer is for you.
The name of the game is customer loyalty.
Aside from causing repeat business, focusing on customer loyalty also creates vital trusted ambassadors that are going to help spread your message.
Most businesses readily purchase expensive advertising in publications. Some pay to put tons of cheesy stock photos on social media while others shell out for page ranking on search engines. Although tempting to do, these actions deliver pitiful results and cost you a fortune.
The problem is not getting the word out, the problem is being heard.
You risk getting caught up in a nasty downward spiral of (1) increasing your advertising, maybe even lowering your price to lure people in, then (2) cutting costs to compensate for the extra advertising expenses and lower price point.
As a result, your core product suffers and you start getting the wrong patrons, people who are only there for a cheap deal. This leads to fewer good customers, and eventually, being out of business.
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Grab the opportunity to understand how the fundamentals of the Service Profit Chain model work. Learn how to implement them in your own work situation.